Once you have made the decision to sell your house, choosing your REALTOR® is the next step. While there are many REALTORS® who promote themselves as “top producers”, it is important to determine how your potential REALTOR® measures up against this criteria list:
How extensive is their real estate experience? How well do they know the island, the culture and the market?
While some may think that real estate is an easy business, I would venture to say that they have not worked in this business for a long time… and certainly not through up AND down cycles. I entered this business in May 1989, just a few months before Hurricane Hugo devastated our island. Needless to say, I’ve seen the good, the bad, and the UGLY years in St. Croix real estate. I attribute my success in this market to hard work and the need to be creative, flexible and pioneering during the tough years. Additionally, my 30+ years of residence on St. Croix has allowed me to establish relationships throughout my childhood and into my adult life that provide a steady flow of referral business. I know this island and her side roads, knolls and views better than most and have extensive knowledge of the history of many properties–listed and unlisted.
I entered this business in May 1989, just a few months before Hurricane Hugo devastated our island. Needless to say, I’ve seen the good, the bad, and the UGLY years in St. Croix real estate.
What kind of support staff is involved on a daily basis?
I strongly believe that a person cannot truly excel in this business by themselves – one person cannot be an expert of all phases of the business, nor can they be in more than one place at a time. As such, I have organized a group of qualified professionals and have adopted the “team” approach to real estate sales. I rely on the professionalism and experience of my team working together every day to successfully meet the needs of our clients and customers.
What is the Marketing Plan for your property?
I recall a conversation I had with an older Realtor who had been lucky enough to spend a few years in the business during the 1980’s real estate boom. The conversation took place circa 1994 when St. Croix real estate was at an all time low. She said, “If you can get me a customer, I can sell them a house”. Unfortunately, the point she was missing is that FINDING the customer IS half the battle. This is a common mistake among “boom market” agents who sit at their desks waiting for the customer to find them! There is more to the business than uploading a listing to the MLS.
Having a customized marketing plan for your property is a must. Kerri and I both have marketing degrees and strongly believe that marketing plays a role in many of the decisions and choices that we as consumers make on a daily basis. We will create a marketing plan specific to your property based on several criteria.
Having a customized marketing plan for your property is a must. Kerri and I both have marketing degrees…
Is your Realtor being honest with you?
By this I mean are they telling you what you want to hear you property is worth in hopes of securing your listing, or are they telling you what you can expect to sell your house for given today’s market conditions. This is by far one of the most difficult parts of our job as many of us as sellers attach an emotional price tag on our houses making it difficult to accept the true value of our property to another buyer.–Chris Hanley